Hello, I'm Paul Ferguson, and for over three decades, I've navigated the thrilling world of sales, evolving from a dedicated Sales Executive to a respected European Sales Director. Throughout my journey, I've been passionate about understanding the intricate dynamics of sales and leading teams to remarkable successes across different markets. My venture, "Selling Today," stands as a testament to my belief in an innovative approach to sales that challenges conventional practices. It’s founded on a simple yet powerful mantra: "Stop closing and start doing the right things at the beginning of your sales process." This philosophy has not only reshaped my approach to sales but also revolutionized how sales professionals across the globe view their craft. I firmly believe that sales doesn't have to be about high pressure or compromise. Instead, I advocate for a sales process that's ethical, stress-free, and dignified, enabling sales professionals to meet their goals without sacrificing integrity. It's about creating genuine connections, offering real value, and maintaining a deep sense of self-respect. Join me in redefining the art of selling. Together, we'll embark on a journey to explore a sales approach where excellence and personal integrity aren't just idealistic goals but practical realities. Let's transform the way we think about sales, making it a rewarding experience for both sales professionals and customers alike.